Do you have a great business idea, but find yourself short on cash to get your venture off the ground?
Don’t worry, you’re not alone. There comes a time in the life of all businesses when great ideas are halted by lack of capital. …
Is your company making the appropriate effort to foster an environment of inclusion? You likely know it’s important, but the stats supporting why it’s important may surprise you.
According to a recent survey by Deloitte, 80 percent of respondents say inclusion is an important factor in choosing an employer. In…
How many email notifications do you get every day that you immediately brush off and ignore? …
Social media is constantly changing.
What do we mean by constantly changing?
In 2020 alone, Google had seven core updates to their search engine, Facebook updated both their feed and marketing algorithm, and Tik Tok officially surpassed 500 million users. …
R.I.P. Email Marketing
For years now, people have been working hard to spread the narrative that “email marketing is dead.”
Whether you realized it or not, we have all been through the same weekly ritual: a new marketing platform, technique, or functionality is introduced and everyone scrambles to call it the best way…
A properly optimized Google My Business profile can showcase some of your business’s best features and make it easier for consumers to discover your brand and products/services online.
With Google’s business listings, you can get enhanced results in web searches. You can appear on Google Maps with a listing and…
Do you want your website to rank in Google searches? You may be surprised to find that one of the easiest ways to achieve that is by giving your website a quick and simple refresh.
By setting up your website to be found, you are tapping into the power of…
Over the years, social media has become an important channel for customer service and customer messaging. With this rise of social media based customer service comes the need to answer customers or leads on these new channels.
With an always-open inbox, it may feel like you must always be connected…
A business’s reputation is more important than ever, especially online. With 97 percent of consumers checking online reviews before buying a product, now is the time for businesses to take the reins of their digital reputation.
Sound overwhelming? Don’t fret. The good news is that you can start taking easy…
In today’s world, where data breaches are common occurrences, business owners need to understand the risks they face online. Are you doing all you can to mitigate the risk of a cyber attack?
Many small-business owners may think their organizations are less likely to be targeted due to their small…
