Is your company making the appropriate effort to foster an environment of inclusion? You likely know it’s important, but the stats supporting why it’s important may surprise you.

According to a recent survey by Deloitte, 80 percent of respondents say inclusion is an important factor in choosing an employer. In fact, 72 percent of the same respondents indicated that they would leave or consider leaving an organization for one that is more inclusive.

But what does an inclusive workforce look like? It’s one where a team member feels a sense of belonging, comfort in using their voice, participating in the…

How many email notifications do you get every day that you immediately brush off and ignore? If you’re like most business owners, the answer is probably a lot — even if you make a conscious effort to go through regularly and unsubscribe yourself from the email lists you aren’t engaging with.

When you think of newsletters, those are probably the emails you think of. Those emails that frustrate you, or that immediately remind you to take action to remove yourself from a list. That line of thinking may give you pause in determining your path in sending newsletters.

But no…

Social media is constantly changing.

What do we mean by constantly changing?

In 2020 alone, Google had seven core updates to their search engine, Facebook updated both their feed and marketing algorithm, and Tik Tok officially surpassed 500 million users. That doesn’t include changes to Instagram, Twitter, LinkedIn, Pinterest, or YouTube.

Oftentimes, just simply setting up social media accounts and creating marketing plans can feel overwhelming, let alone staying on top of every search engine that is coming and going.

However, despite the seemingly impossible task of staying up-to-date on the ins and outs of social media, it doesn’t have…

R.I.P. Email Marketing

For years now, people have been working hard to spread the narrative that “email marketing is dead.”

Whether you realized it or not, we have all been through the same weekly ritual: a new marketing platform, technique, or functionality is introduced and everyone scrambles to call it the best way to market yourself or your business.

There’s one problem with that…

Email marketing is alive and well, and even stronger than ever.

It may not be new, and it may not be flashy but the cost and reach of email far exceed that of any other marketing tool.

In this…

Every decision a business makes has residual effects on its community impact.

In recent years, a commitment to community responsibility has contributed to the success of many companies. More and more consumers are seeking out brands that are making efforts to improve local communities. In fact, according to research from Accenture, customers are more likely to spend money with a company when their brand purposes reflect issues that matter to them.

To succeed, businesses must be able to respond to what their communities need. The relationship between a business and its customers should be symbiotic, where both parties rely on…

It’s good to have a reputation. Sometimes, though, a reputation doesn’t quite cover everything.

Many people know and trust Better Business Bureau. If you’re looking for a contractor or wanting to find out more information about the company you’re purchasing something from, we’ve likely got the information you’re looking for.

But what we do goes so far beyond that. For consumers and businesses alike, the resources that BBB Serving the Pacific Southwest provides cover a wide range of needs and initiatives. We offer education, scholarships, and business enrichment opportunities accessible to everyone.

BBB for Entrepreneurs

Our commitment to businesses extends beyond reviews and…

In the highly competitive world that we live in, innovative ideas are what will separate you from the rest.

To create an outstanding product and strong brand you need to innovate. But innovation doesn’t always mean creating something new. Innovators will often take existing products and ideas and tweak them to make them the best solution for their customers. Innovative ideas are one of the factors that makes a business competitive.

The world has plenty of issues that are hard to solve and that will continue to demand a solution. Far-sighted, creative ideas and innovative solutions are required to solve…

How closely is your business monitoring its customer feedback? A business’s reputation can be influenced by unfavorable customer reviews and complaints, so it’s important to know what you need to do when one shows up.

Think of it from the other perspective: how often have you had an unsatisfying experience with a business and shared your experience in a public forum? And, if you received a personalized response from the business, how did that make you feel? …