Do you have a great business idea, but find yourself short on cash to get your venture off the ground?
Don’t worry, you’re not alone. There comes a time in the life of all businesses when great ideas are halted by lack of capital. While traditional means like loans and the use of credit are still options, the internet has ushered in a new form of business fundraising: crowdfunding.
Rather than spending time work shopping pitches or trying to find a specific investor, crowdfunding can allow you to make your pitch to the entire world through the internet. $17.2 …
Is your company making the appropriate effort to foster an environment of inclusion? You likely know it’s important, but the stats supporting why it’s important may surprise you.
According to a recent survey by Deloitte, 80 percent of respondents say inclusion is an important factor in choosing an employer. In fact, 72 percent of the same respondents indicated that they would leave or consider leaving an organization for one that is more inclusive.
But what does an inclusive workforce look like? It’s one where a team member feels a sense of belonging, comfort in using their voice, participating in the…
How many email notifications do you get every day that you immediately brush off and ignore? If you’re like most business owners, the answer is probably a lot — even if you make a conscious effort to go through regularly and unsubscribe yourself from the email lists you aren’t engaging with.
When you think of newsletters, those are probably the emails you think of. Those emails that frustrate you, or that immediately remind you to take action to remove yourself from a list. That line of thinking may give you pause in determining your path in sending newsletters.
Social media is constantly changing.
What do we mean by constantly changing?
In 2020 alone, Google had seven core updates to their search engine, Facebook updated both their feed and marketing algorithm, and Tik Tok officially surpassed 500 million users. That doesn’t include changes to Instagram, Twitter, LinkedIn, Pinterest, or YouTube.
Oftentimes, just simply setting up social media accounts and creating marketing plans can feel overwhelming, let alone staying on top of every search engine that is coming and going.
However, despite the seemingly impossible task of staying up-to-date on the ins and outs of social media, it doesn’t have…
For years now, people have been working hard to spread the narrative that “email marketing is dead.”
Whether you realized it or not, we have all been through the same weekly ritual: a new marketing platform, technique, or functionality is introduced and everyone scrambles to call it the best way to market yourself or your business.
There’s one problem with that…
Email marketing is alive and well, and even stronger than ever.
It may not be new, and it may not be flashy but the cost and reach of email far exceed that of any other marketing tool.
In a market saturated with companies vying for customers, Better Business Bureau (BBB) Accreditation gives consumers confidence that they’re dealing with an ethical and vetted business.
Gaining accreditation from BBB has many strategic advantages, and adds credibility to your brand. This generates more trust from the public, which can help your business attract more customers.
But the true value of BBB Accreditation extends beyond that. In this article, we’ll explore all the ways that BBB Accreditation can work for your business and determine why the BBB Trust Seal is right for you.
As your business grows, you’ll need to create ways to improve efficiency and accomplish more in less time. Keeping up with your customers’ demands requires extra attention and effort that you can’t put in unless you employ marketing automation.
According to the most recent Small and Medium Business Trends Report, small businesses that are embracing automation are thriving, while those not embracing automation are struggling.
An automation strategy allows you to systematically apply the right tools to optimize the benefits of these technologies and boost your bottom line. …
When you spend money to market your business, you want to be sure that you make it back.
In times of crisis or uncertainty, marketing and advertising departments are learning to use limited funds more efficiently.
Digital advertising spending grew 12.2 percent in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC. With more and more businesses vying for those advertising opportunities, it’s important to know where to spend.
But, with so many different platforms available, it can be hard to know where to start. …
Making decisions for your business is hard. Luckily, business owners can take advantage of analytics and data to help make all business decisions a little easier.
According to Google, “marketers utilizing five or more tools to analyze marketing data are 39 percent more likely to see improvement in the overall performance of their marketing programs.”
Of course, data will not make decisions for you, but it can help you narrow down your choices and provide you with peace of mind, knowing that you aren’t just guessing what to do.
However, before we can start using our analytics data we need…
Every decision a business makes has residual effects on its community impact.
In recent years, a commitment to community responsibility has contributed to the success of many companies. More and more consumers are seeking out brands that are making efforts to improve local communities. In fact, according to research from Accenture, customers are more likely to spend money with a company when their brand purposes reflect issues that matter to them.
To succeed, businesses must be able to respond to what their communities need. The relationship between a business and its customers should be symbiotic, where both parties rely on…
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