Do you have a great business idea, but find yourself short on cash to get your venture off the ground?

Don’t worry, you’re not alone. There comes a time in the life of all businesses when great ideas are halted by lack of capital. While traditional means like loans and the use of credit are still options, the internet has ushered in a new form of business fundraising: crowdfunding.

Rather than spending time work shopping pitches or trying to find a specific investor, crowdfunding can allow you to make your pitch to the entire world through the internet. $17.2 …

Business meeting that reflects an inclusive company culture.

Is your company making the appropriate effort to foster an environment of inclusion? You likely know it’s important, but the stats supporting why it’s important may surprise you.

According to a recent survey by Deloitte, 80 percent of respondents say inclusion is an important factor in choosing an employer. In fact, 72 percent of the same respondents indicated that they would leave or consider leaving an organization for one that is more inclusive.

But what does an inclusive workforce look like? It’s one where a team member feels a sense of belonging, comfort in using their voice, participating in the…

How many email notifications do you get every day that you immediately brush off and ignore? If you’re like most business owners, the answer is probably a lot — even if you make a conscious effort to go through regularly and unsubscribe yourself from the email lists you aren’t engaging with.

When you think of newsletters, those are probably the emails you think of. Those emails that frustrate you, or that immediately remind you to take action to remove yourself from a list. That line of thinking may give you pause in determining your path in sending newsletters.

But no…

Illustrated cell phone with the title, Boost Your Social Media Through Conversations.

Social media is constantly changing.

What do we mean by constantly changing?

In 2020 alone, Google had seven core updates to their search engine, Facebook updated both their feed and marketing algorithm, and Tik Tok officially surpassed 500 million users. That doesn’t include changes to Instagram, Twitter, LinkedIn, Pinterest, or YouTube.

Oftentimes, just simply setting up social media accounts and creating marketing plans can feel overwhelming, let alone staying on top of every search engine that is coming and going.

However, despite the seemingly impossible task of staying up-to-date on the ins and outs of social media, it doesn’t have…

Email marketing in 2021 graphic

R.I.P. Email Marketing

For years now, people have been working hard to spread the narrative that “email marketing is dead.”

Whether you realized it or not, we have all been through the same weekly ritual: a new marketing platform, technique, or functionality is introduced and everyone scrambles to call it the best way to market yourself or your business.

There’s one problem with that…

Email marketing is alive and well, and even stronger than ever.

It may not be new, and it may not be flashy but the cost and reach of email far exceed that of any other marketing tool.

In this…

A business’s reputation is more important than ever, especially online. With 97 percent of consumers checking online reviews before buying a product, now is the time for businesses to take the reins of their digital reputation.

Sound overwhelming? Don’t fret. The good news is that you can start taking easy steps today to control your online reputation and fuel your business growth.

Research shows the average consumer needs to see 10 positive reviews before they fully place their trust in a business.

Knowing this, the question becomes: how does a business generate more reviews to tap into this digital word…

In today’s world, where data breaches are common occurrences, business owners need to understand the risks they face online. Are you doing all you can to mitigate the risk of a cyber attack?

Many small-business owners may think their organizations are less likely to be targeted due to their small size and limited scope. However, just like any other business, small businesses hold employee and customer data, financial account information, and intellectual property. Their systems, if not adequately protected, may also inadvertently provide access to larger supplier networks.

Security is a critical component of your business model, and even small…

In 1972, Katharine Graham broke the glass ceiling by becoming the first woman CEO of a Fortune 500 company. Since then, women in business have continued to make strides toward equal pay, representation, and more.

Today, women entrepreneurs make up approximately one-third of all entrepreneurs worldwide. This may not seem like a large number, but that figure has increased 114 percent over the last 20 years.

Though women still face gender discrimination in the workplace and limited access to funding, they are trailblazers, discovering and applying new technologies and processes to strengthen their businesses.

Our goal at BBB is to…

Better Business Bureau small business seo tips banner.

As a small business, you understand the importance of getting noticed. The majority of your time should be spent trying to get noticed.

But what if you could get noticed, without all the hard work?

That’s the goal of Search Engine Optimization (SEO).

Ninety seven percent of people learn more about a local company online than anywhere else, which means if your business isn’t optimized for local search, you could be missing out on a lot of potential customers.

While being productive and creating a website and writing blogs will help build content, it is just as important that you…

Have you wondered how you can make blog content consistently work for your business?

Building out a strong blog is almost always a good decision for your business, as it can provide positive ripples in SEO and organic discovery.

At the core of many successful blogs is a bevy of accessible evergreen content that answers questions your customers may have all year long.

With evergreen content, you can have a blog that gets backlinks, ranks for important keywords, and receives tons of organic traffic.

What is evergreen content?

Evergreen content is content that is continually relevant for your readers, no matter the time of…

BBB Serving the Pacific Southwest

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