In a market saturated with companies vying for customers, Better Business Bureau (BBB) Accreditation gives consumers confidence that they’re dealing with an ethical and vetted business.

Gaining accreditation from BBB has many strategic advantages, and adds credibility to your brand. This generates more trust from the public, which can help your business attract more customers.

But the true value of BBB Accreditation extends beyond that. In this article, we’ll explore all the ways that BBB Accreditation can work for your business and determine why the BBB Trust Seal is right for you.

What is Better Business Bureau Accreditation

If a business has been accredited by BBB, it means BBB has determined that the business meets those standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee upon approval which goes towards all operating costs of BBB.

BBB’s brand is a long-standing representation of trust in the marketplace. A company of any size that carries the internationally recognized BBB Trust Seal inherits the advantage of over 100 years of trust in all industries.

Why Apply for BBB Accreditation?

When you become accredited by Better Business Bureau, you show that your company supports BBB’s efforts to promote truth in advertising and integrity in business.

Competitive Advantage

Enhanced Credibility

Greater Exposure

Business Tools & Resources

BBB Accredited Businesses receive free mediation and arbitration services should a customer file a complaint against your company. This is a big savings opportunity over utilizing the services of an attorney. It also assures your customers that their concerns will be addressed.

The BBB Get a Quote program provides Accredited Businesses with potential customers looking for a business’s goods and services. When consumers visit the BBB website looking for a trustworthy business, they can request a quote for services. Quote requests are instantly sent to Accredited Businesses via email or sms, letting them know their services are in demand.

How to Get BBB Accredited

Once you submit your accreditation application, BBB will review your business. We thoroughly vet every accreditation application, so this process can sometimes take up to a few weeks. In the event your business’s request for accreditation is denied, BBB provides feedback and recommendations on how to align your business with BBB standards.

Once approved, you’ll receive a digital copy of the BBB Trust Seal with your assigned BBB Rating to display on your website.

Remember that your BBB Rating and BBB Accreditation status are not permanent. Be sure to respond whenever a customer files a complaint and keep your licensing up to date. Failure to do so could lower your rating, or even cause your accreditation to be revoked. As we’ve mentioned previously, responding to customers is always a good practice, and can go a long way toward retaining customers and promoting your business.

Is BBB Accreditation Right For My Business?

If you think BBB Accreditation might be right for you, get in touch with us.

Let’s talk trust! Follow your Better Business Bureau for business resources, tips on maintaining honesty and integrity, and marketplace news.