In a market saturated with companies vying for customers, Better Business Bureau (BBB) Accreditation gives consumers confidence that they’re dealing with an ethical and vetted business.
Gaining accreditation from BBB has many strategic advantages, and adds credibility to your brand. This generates more trust from the public, which can help your business attract more customers.
But the true value of BBB Accreditation extends beyond that. In this article, we’ll explore all the ways that BBB Accreditation can work for your business and determine why the BBB Trust Seal is right for you.
What is Better Business Bureau Accreditation
BBB Accreditation is an honor — one, not every business is eligible for. All BBB Accredited Businesses have agreed to live up to the BBB Standards for Trust — a comprehensive set of best practices for how businesses should interact fairly and honestly with customers.
If a business has been accredited by BBB, it means BBB has determined that the business meets those standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee upon approval which goes towards all operating costs of BBB.
BBB’s brand is a long-standing representation of trust in the marketplace. A company of any size that carries the internationally recognized BBB Trust Seal inherits the advantage of over 100 years of trust in all industries.
Why Apply for BBB Accreditation?
Now that we know exactly what becoming a BBB Accredited Business entails, it’s time to get to know some of the benefits that come along with it.
When you become accredited by Better Business Bureau, you show that your company supports BBB’s efforts to promote truth in advertising and integrity in business.
Accreditation is exclusive and differentiates your business from competitors. Around 400,000 businesses are accredited worldwide, according to the BBB website. When you consider that this number is less than three percent of all companies, it is easy to see how those that are BBB Accredited stand out amongst their peers.
Millions of people search for businesses on BBB.org each year. BBB Accredited Businesses have their BBB Trust Seal shown alongside their listing in the search results. This is a great way to show that your business is a trustworthy resource for someone searching for services like yours. A business that holds the BBB Trust Seal shows consumers that they are credible, competitive, and supportive of BBB’s mission in advancing marketplace trust.
BBB also offers a variety of tools to increase your organization’s exposure online. Consumers come to BBB Business Profiles to find information on companies and BBB makes it easy for you to showcase your logo, photos, and videos, link to your website, and feature customer reviews that show your commitment to consumers.
Business Tools & Resources
As a BBB Accredited Business, there are many additional tools and resources available to you.
BBB Accredited Businesses receive free mediation and arbitration services should a customer file a complaint against your company. This is a big savings opportunity over utilizing the services of an attorney. It also assures your customers that their concerns will be addressed.
The BBB Get a Quote program provides Accredited Businesses with potential customers looking for a business’s goods and services. When consumers visit the BBB website looking for a trustworthy business, they can request a quote for services. Quote requests are instantly sent to Accredited Businesses via email or sms, letting them know their services are in demand.
How to Get BBB Accredited
Gaining BBB Accreditation is a straightforward process — all you need to do is apply.
Once you submit your accreditation application, BBB will review your business. We thoroughly vet every accreditation application, so this process can sometimes take up to a few weeks. In the event your business’s request for accreditation is denied, BBB provides feedback and recommendations on how to align your business with BBB standards.
Once approved, you’ll receive a digital copy of the BBB Trust Seal with your assigned BBB Rating to display on your website.
Remember that your BBB Rating and BBB Accreditation status are not permanent. Be sure to respond whenever a customer files a complaint and keep your licensing up to date. Failure to do so could lower your rating, or even cause your accreditation to be revoked. As we’ve mentioned previously, responding to customers is always a good practice, and can go a long way toward retaining customers and promoting your business.
Is BBB Accreditation Right For My Business?
Due to trust built for over 100 years, and millions of searches each year, BBB Accreditation is great for any kind of business, especially those that work directly with customers. For many customers, BBB Accreditation could be a make-or-break factor when choosing a business to work with.