What Does BBB Do? Connecting with Business, Customers, and the Community

It’s good to have a reputation. Sometimes, though, a reputation doesn’t quite cover everything.

Many people know and trust Better Business Bureau. If you’re looking for a contractor or wanting to find out more information about the company you’re purchasing something from, we’ve likely got the information you’re looking for.

But what we do goes so far beyond that. For consumers and businesses alike, the resources that BBB Serving the Pacific Southwest provides cover a wide range of needs and initiatives. We offer education, scholarships, and business enrichment opportunities accessible to everyone.

BBB for Entrepreneurs

BBB Accreditation provides businesses with a visible sign of trust for their customers and clients, and our business programs offer the insight and tools needed to back that promise. Below, we’ve outlined a few of the many programs and services we have to help new business owners grow their businesses.


In partnership with GoDaddy, BBB Blueprint is an online incubation program dedicated to helping entrepreneurs develop their businesses. Its courses help new and fledgling businesses get their legs, offering the educational resources they need to be confident and secure in their business dealings. Our program helps new business owners understand the inner-workings needed to launch and maintain a business, and equips them with the knowledge to do it all successfully.


Some of the topics our Empower Cohorts have been instructed on include web design and development, persona creation, legal frameworks, financial well-being, and much more. We aim to equip our participating entrepreneurs with the knowledge they need to thrive in their business.


Leveraging the internet, Kiva lets individuals chip in as little as $25 to help create opportunities for businesses. Think of it as a Kickstarter for a business loan. Small business loans through the Phoenix Kiva Hub are zero percent interest, have terms between 12 and 36 months, and range in amount from $1,000 to $15,000 for qualifying businesses. Unlike traditional banks, Kiva loans don’t require a minimum credit score, years of cash flow documents, or collateral. It’s the perfect resource for businesses looking to excel the growth of their business.

BBB for Business Solutions


During the spring and early summer of 2020, BBB hosted daily webinars, featuring guest speakers from all types of industries. Leaders shared their expertise on a variety of topics including marketing, accounting, business management, leadership, mental health and wellness, and much more.

In addition to those more general webinars, BBB also hosts regular Success in 60 Webinars, which cover a business topic all in 60 minutes, allowing for time to network and ask questions of business experts. Our Upcoming Events page always features any webinars, seminars, or conferences that we have in the works.


If you’re looking for an enhanced listing on BBB.org, something that will catch the attention of anyone searching for your business or within the industry you’re positioned in, we can help with that.

With a BBB sponsorship, you can add recognition and prestige to your business name.


THRIVe is a simple and cost-effective business management system with different tools and functions that helps companies drive new business through multiple marketing channels. The à la carte feature allows businesses to customize digital products so they only pay for what they need without getting tied into contracts.

If you need help with your email marketing or your social media management, or even just building out your website, THRIVe can help.

Virtual & In-Person Summits

In August, we’ll be hosting our fourth annual Industrious Women’s Summit, where we invite women in the trades and spend a day celebrating them, sharing stories, and making connections.

Based on the success of the Industrious Women’s Summit, in 2020, we also launched the International Entrepreneur Summit. This summit aims to reach immigrant communities (refugee, undocumented, DACA, TPS, etc) to teach them the options, resources, or possibility of starting a business to create self-sustainability. We also launched the Veteran’s Ventures Summit, which is focused on providing skills to veterans to support them as they seek to be integral members of the entrepreneur community.

BBB for Community

Student Scholarships

Our Ethical Athlete Scholarship recognizes high school athletes in Arizona whose ethics stand out to coaches, teammates, and fans. Throughout the year, BBB and AIA select sixteen BBB Ethical Athletes from nominations, awarding the winners a scholarship. Then, at the end of the year, one male and one female are chosen as Ethical Champion and receive an additional scholarship bonus along with a trophy.

The BBB Ambassador Scholarship arms students preparing for college with the information and knowledge they need to ward off scams. Students are the most susceptible and vulnerable targets for fraudulent activity, with 41.6 percent of students reporting a loss when exposed to a scam, compared to just 28.3 percent of non-students. The program provides them with the resources and tools needed for navigating credit and budgeting, online safety, rentals and housing, student loans and scholarships, and employment scams.

BBB is proud to offer many different scholarships, and we’ve only just scratched the surface here. For more information on some of the other scholarship programs provided by BBB, visit scholarships.bbbcommunity.org.

Consumer Newsletter

Sent twice each month, this newsletter condenses the news and information that has come across our radar, and pairs it with information on upcoming opportunities and events we have planned for you.

To sign up for our newsletter, click here. You can unsubscribe at any time.

Torch Awards for Ethics

BBB’s Torch Awards for Ethics are an extension of that, highlighting businesses that go above and beyond to help fulfill BBB’s mission of creating trust between buyers and sellers. Each year, we accept nominations from consumers and businesses for companies that have demonstrated the highest standards of integrity. Traditionally, we gather to celebrate the finalists and winners, showcasing them on stage, and giving them the chance to highlight their achievement.

Are you proud of your business’s commitment to ethics? Consider nominating your own business for the 2021 Torch Awards for Ethics. Our nominations are open now.

BBB: A Resource for All

Small businesses comprise 99.9 percent of all U.S. businesses. We hope our programs and services will aid in the entrepreneurial process of running and managing a business. By working in our community, encouraging ethical behavior, and promoting the entrepreneurs and business owners that operate with integrity, we know we can create a trustworthy place to conduct business.

Let’s talk trust! Follow your Better Business Bureau for business resources, tips on maintaining honesty and integrity, and marketplace news.

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