Why Email Will Still Be Important for Your Business in 2021

Email marketing in 2021 graphic

R.I.P. Email Marketing

For years now, people have been working hard to spread the narrative that “email marketing is dead.”

Generating the Best Results

Did you know that email marketing has yielded the highest return on investment over the past 10 years?

Why Does Email Marketing Work?

Paper airplane graphic symbolizing email marketing in 2021
Paper airplane graphic symbolizing email marketing in 2021

Email Marketing in 2021

It’s pretty certain that email isn’t dying, nor will it die anytime soon. So what should your email marketing strategy look like for 2021?

Personalize, Personalize, Personalize

Crafting the perfect marketing copy is tough, especially when you are considering certain nuances and requirements that must be adhered to with different social media platforms and marketing channels. Even more so when you do craft the perfect message, the end result is very often something that’s devoid of any kind of uniqueness or personalization because your message is spread across all of your marketing platforms.

Connect and promote all of your marketing channels

With email, you can also dial in and amplify your existing marketing efforts, such as social media marketing, content marketing, or even (especially in this age) webinars.

Market your business for very little cost

For the results that email can generate for your business, you may be expecting a hefty cost associated with getting started or sending out your communications.

Where to go from here?

We do know that it can still all be a little overwhelming. If you hadn’t been utilizing email previously, adding it to your existing repertoire of marketing material and programming may seem like a tall order. Another piece of software to learn, more content to create and schedule, and overall, just more to do.

The rumors of email’s death have been greatly exaggerated

Still thinking “email is dead?” Probably not. Those are just some of the reasons why email marketing is such a powerful tool. We didn’t even mention things like how easy it is to design beautiful templates, the power of list segmentation and A/B testing, and so much more.

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